StewMac
During my time as a visual designer at StewMac, I was immersed in the world of luthierie. My creative contributions not only played a pivotal role in connecting with devoted customers but also significantly shaped StewMac’s brand aesthetic appeal. I was able to direct top preforming assets and learn valuable techniques for crafting visual narratives. Through mediums such as emails, web content, and landing pages, I designed strategies for a user-friendly experience that grew their product knowledge.
Skills
Adobe Creative Suite, Figma, Sketch, Microsoft Office
Role
Visual Designer & UX Designer
I led the design of educational campaigns aimed at helping customers complete their guitar projects with confidence. Drawing from purchase history and customer behavior, I developed personalized email journeys and resource hubs that delivered the right tools, tips, and inspiration at the right moment. I combined thoughtful UX design, clear instructional visuals, and branded content to reduce friction and build trust. As a result, email engagement increased by 35%, and customer retention saw a measurable lift.
Static Ads & Email Campaigns
As the lead designer, I developed and maintained brand guidelines to ensure consistency across all touchpoints. I created a range of on-brand assets that reflected a unified visual identity and spoke directly to our target audience. My process often combined hand-drawn illustration with photo editing and precise retouching to elevate the final look and feel of each piece, helping the brand tell a clear and compelling visual story.
